The Complete LinkedIn Guide for PhDs & Academics.

Looking for a new career and don’t know where to start?

Overwhelmed by the competitive job market

Outdated LinkedIn profile that needs updating

Scared to redefine your professional identity

Unlock the potential of your LinkedIn profile with our complete 25 page e-guide to help you elevate your career prospects beyond academia. Designed for PhDs and academics who are looking to optimise their LinkedIn profile and navigate the job market with confidence.

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Build a profile that stands out

Craft a compelling personal brand

Showcase your skills effectively

Learn how recruiters use LinkedIn

What’s Included?

  • Understand how LinkedIn can help you achieve your professional goals, backed by data.

  • Learn about a personal brand and why it’s important. Use our 12-dimension framework to redefine yourself.

  • Set up your profile picture and banner, and learn about SEO to boost your profile.

  • Review real life ex-academia bios with in-depth analysis to ensure you market yourself effectively.

  • Understand that learning never stops and how you can take advantage of LinkedIn to be more employable.

  • LinkedIn is only the tip of the iceberg. Other tools and services can maximise your job search further.

  • 7 use cases on how you can use AI to optimise your profile and boost the chances of landing your dream role.

  • Get a 20-item checklist so you don’t miss a thing and a 5-step framework to refresh your profile each year.

  • See our top tips on summarising your employment history with in-depth analysis of great examples.

  • Learn where and how to emphasise all your academic achievements on your profile.

  • Start your job search and understand the best ways to grow your audience and network organically.

  • Peek behind the curtain from a recruiter’s perspective so you can optimise your profile and be discovered.

It’s Passed Peer-Review

  • "I wasn't planning on staying in academia so was desperate to update my LinkedIn profile. This was exactly what I needed as things were broken down step by step."

    Melanie, PhD in History of the Roman Empire

  • "My university didn't help me with finding a new career and I didn't know where to start. Now I no longer have a knowledge gap when it comes to figuring out what to do next."

    Anna, PhD in Analytical Chemistry

  • "The insights on how recruiters use LinkedIn were invaluable. Understanding their perspective and how to sell myself better has given me so much more confidence."

    Jamie, PhD in Biological Sciences

What Are You Waiting For?

Landing your next role isn’t something to be taken lightly. 57% of job seekers use LinkedIn to find a new role, whilst 72% of recruiters use it to hire new talent.

Navigate the job market with confidence.